About 45R

<London Boutique: BUSINESS CLOSURE in Oct 2021>


Established in Tokyo in 1977, 45R is a Japanese brand offering a wide range of indigo and Ai-dyed products, alongside a selection of beautifully crafted seasonal items for men and women.

The brand began life with the name 45rpm. This was a reference to the speed at which a 7-inch single plays: 45 revolutions per minute. A single often represents a hit record, so the brand used this name because they felt that their products were all hits. More recently the brand name has been refined and it is now simply, 45R. 

The R is a key part of our identity. It is hidden somewhere on every item we produce – sometimes more than once. The letter is usually laid flat to represent stability, pointing up to the sun at a 45 degree angle. Its significance has evolved too. Where it originally stood for something specific, we now encourage you to choose your own positive meaning: Roots; Revolution; Rising sun.

As a brand we have a material first philosophy. The initial step is to choose and produce the right fabric, then the design process follows. Our clothing is timeless, comfortable and durable, and the aesthetic is often drawn from vintage references. Colour, Americana and the seasons are all massive influences, alongside the culture of travel and Japanese traditionalism. 

Indigo-dyed products have been a central part of 45R's collections and aesthetic since the company began, and they remain so today. Whether using manmade or natural Ai indigo, the brand is committed to producing a wide variety of items each season which continue this tradition, as well as taking it to new heights of creativity and craftsmanship. 

Official website: 45r.jp

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